Who we are
Food Foundry is a London-based food strategy and planning consultancy.
Food Foundry was formed, perhaps unsurprisingly, over lunch in a favourite
restaurant. It is the foodie love-child of two brand consultancies, BrandKind and
Brand-ish whose founders, as well as their own personal passion and interest in
food, count between them over half a century’s experience working with food
brands and retailers of all shapes and sizes. Read on to find out a little more about
© FoodFoundry 2013. Part of BrandKind. Registered in England and Wales. 4122276.
What we do
The recipe to Food Foundry is, like the best food, beautifully simple. To provide our
clients with qualitative and data-based insights into their brands and the
We felt that food consultancy can frequently be a qualitative assessment of food
trends, which in itself is fascinating but misses a trick when looking to implement a
strategy: the hard facts which support the business case are ignored. In our view,
blending these two different but complementary aspects achieves the very best
solutions for our clients.
So how do we go about this? Simply put we work on anything to do with food
strategy. We this via offer a smorgasbord of food-related services, including:
Segmentation, Consumer and Shopper Profiling
Workshops and Immersions
Brand Profiling and Brand Strategy Development
Trending and Futuring
Communications and Media Strategy
Contact us on:
01580 852 556 or
NEW. Our Food Insight Model now updated for 2013.
Latest news: Shopper and Consumer interest in origins and traceability at new peak. Contact us for more details.
Why use us?
At Food Foundry, we appreciate that there are lots of food consultancies out there,
so what makes our recipe for success so different?
By basing our work on the Food Insight Model that we’ve developed, we blend the
scale and scope of a long-term quantitative study with all the texture and colour
that can only be gained through a qualitative view of the food consumer, shopper
and market. So while you may be tapping into consumer emotions behind comfort
eating, you will have a business case to support this and to tell the Finance Director
why your strategy will work.
Ultimately all our work is backed by fact. But we also share over half a century of
experience in the food market as well as marketing experience of wider context, all
of which helps us to help you reach the right conclusions.
And last but not least we both share a genuine passion for food that makes us both
consultants and the target market!
CLICK HERE to take
Quiz on Food
Origins and Traceability